Job boards have been a known source of frustration for applicants since the beginning of the digital age, with candidates commonly struggling to find ways to stand out from the ever-growing crowd of online applications. But for employers — the supposed receivers of all those applications — the grass isn't always greener. If you're having trouble attracting quality candidates through your job posts, here’s what you can do to start improving them.
Start with this short video, and if you want to dig deeper, just keep reading below.
why you need a great job ad
In a recent Randstad report on the impact of tech on today's workforce, 71 percent of respondents said that they spend time job hunting directly on employers' websites. That's a lot of passive job-seeker traffic just waiting to be engaged. But if your job posts aren't up to par, you'll likely have a hard time converting any of them into serious applicants.
It's not just about capturing the potential applicants that come to your site, either. Employees of different generations will be looking in different places for jobs. For instance, a majority of millennial and Gen Z candidates look for work on social media, whereas baby boomers still trust traditional job boards to help them find their next great opportunities.
percent of job seekers by generation who search for work on job boards.
how to improve your job posts
If you're having little to no success finding candidates through your job board posts, then follow these steps to see if there are any areas where you can improve.
Job posts that offer nothing but lists of qualifications and requirements get stale fast. A job ad needs to be a proper advertisement in addition to sort for skilled and experienced candidates. Your job ad should:
You want your job posts to be read and understood clearly by job seekers, so avoid using obtuse language in your job posts. Instead:
No matter how great the content of your ad may be, if you're not using the right keywords, your ad won’t turn up in a search. The two main areas you want to focus on optimizing are the job title and the main job description.
Simplifying your hiring process is an easy way to get more qualified applications. Being fully transparent can ease job seekers’ concerns and help them know what to expect.
partner with a staffing firm
Following these steps will get you on the right track to writing better job ads, but if you don’t have the time to manage applications, or you’re looking to hire for many different positions all at once, then consider working with a staffing partner. Staffing firms can help by:
start polishing up your posts
By picking the right keywords and tweaking the language of your job posts, you should start seeing more responses from more qualified candidates in no time. Or if you’re looking for a staffing partner for extra assistance, contact us to start working together today.