Companies with positive employer brands get twice as many applications in comparison to companies with negative brands, and they spend less money per hire. The annual Randstad Employer Brand Research (REBR) aims to better understand what job seekers find most attractive when choosing an employer. This insight can help organizations of all sizes to shape their branding strategy, as well as refine their talent attraction and retention programs. This year's U.S. report provides data on:

  • what employees and job seekers in the U.S. value most in their employer 

  • the gap between what employees want and what employers offer

  • why U.S. employees stay at an organization or choose to leave 


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